How could Justin Timberlake and Ben Affleck affect the web poker debate?

UPDATE, 8/15/13, 1:15 PM: Seems as if the American Gaming Association sees an opportunity with this movie to make the case FOR federal legislation. Here's an email I obtained from AGA boss Geoff Freeman to his board:


AGA Board:


As you may be aware (and as referenced by Las Vegas political reporter Jon Ralston earlier today),  Ben Affleck and Justin Timberlake are starring in a 20th Century Fox film about illegal Internet gaming scheduled to be released on October 4.  This film provides our industry with an opportunity that the AGA will capitalize upon.


The plot of “Runner Runner” centers on illegal online poker and unscrupulous offshore operators, dramatically underscoring the risk American consumers face in a poorly-regulated market.  The film underscores the AGA's message to lawmakers about the urgent need for online poker regulations in the United States.  


The AGA will leverage the certain coverage this film will receive to raise awareness about the need for proper regulation of online gaming.  Tactics may include releasing research on the amount of illegal Internet gaming currently estimated to be taking place in the United States, driving theater-goers to the AGA website to learn more about properly regulated gaming and "discussion screenings" for targeted audiences.  We will provide more detail as the plan takes shape.  


The AGA's activities will be strategic, nuanced and consistent with the position of our Board.  As always, please feel free to share any thoughts you may have on our efforts.









No evidence this was produced by Sheldon Adelson: