Bilbray sounds alarm about negative Heck ad that is unrelentingly...postive

On Thursday afternoon, on learning Rep. Joe Heck had made a cable TV buy, Erin Bilbray sent out a breathless email:

"Joe Heck just dropped $44,000 bucks on an attack ad against Erin that will air all across Southern Nevada next week!" it began, before the money pitch came.

Really? Is this just a reflex?

Anyone with any political experience -- Bilbray is from a political family and supposedly trains future elected officials -- would know an incumbent with a huge money advantage going on the air in August would not be going negative. So did she know this and ignore it? Or?

Oh, here's that awful, negative ad that begins Monday: